Cairo, Egypt – The National Bank of Egypt (NBE) and Mastercard have announced a groundbreaking partnership to introduce AI-powered digital employees for non-financial customer interactions. This collaboration aims to revolutionise digital services and provide an enhanced customer experience.
Yehia Abou ElFotouh, Deputy Chairman of the NBE, emphasised the bank’s commitment to leveraging digital integration and innovation. “By partnering with Mastercard, a global leader in the payment industry, we aim to deliver cutting-edge and efficient services,” he stated.
Selin Bahadirli, Executive Vice President of Services at Mastercard, highlighted the importance of seamless digital experiences in today’s evolving world. “Our AI-powered digital employees are at the forefront of this transformation,” she said. “We are excited to partner with NBE to bring immersive digital experiences to their customers.”
Karim Soos, CEO of Retail Banking and Branches at NBE, expressed his enthusiasm for the partnership, stating that it aligns with the bank’s digital transformation strategy. “This innovative service will be introduced in our electronic service branches, marking a significant milestone in their development,” he added.
Keith Jordan, Vice President of Innovation at Mastercard Ventures, emphasised the potential of AI-powered digital employees to create personalised digital experiences. “We are excited to see our technology leading the next wave of banking innovation in the region,” he said.
The NBE will be the first bank in the Middle East to integrate digital humans and augmented realities into its banking operations. This partnership reflects the bank’s dedication to technological advancement and its commitment to providing exceptional digital services to its customers.
